EU sets new digital media rules

European ministers have agreed on new rules for television and on-demand video on the internet, allowing more advertising and "product placement".

The new version of the 1989 "TV Without Frontiers" directive will make the EU's audiovisual market more competitive, so, the new package features broadcasters that governed by the rules of their home country, even if their programmes are transmitted in other states with different rules.
And the practice will remain banned from children's and news programmes.

EU Media Commissioner said that the new rules promises less regulation, better financing for European content and higher visibility to Europe's key values, cultural diversity and the protection of minors.


[Reference]
BBConline(Europe) http://news.bbc.co.uk/2/hi/europe/6690655.stm